Every now and then, you come across a really effective, but simple tool that is great for SEO. The Rank Decoding Engine is one of these. It is totally free (just requires entering your email address) and is a very small download.
Rank Decoding Engine is a very clever piece of software. It basically reverse engineer’s the Google’s result pages. The most amazing and unique feature of this software is that it shows sites that Google regards as trusted sites with high authority, and that’s why they are ranking consistently well. In case you weren’t aware, Google have publicly stated that links from authority sites are more important than links from lesser ranked sites.
Here’s a couple of quotes from the horses mouth:
- “Thematic incoming links from authority sites carry more weight than on-page optimization”. – Matt Cutts (Google Engineer and unofficial Google SEO spokesman).
- “Google interprets a link from Page A to Page B as a vote from Page A to Page B. Votes cast by pages that are themselves important weigh more heavily and help make other pages important. – Google
So targeting trusted, high authority site in your niche is a great way of boosting your site’s authority and ranking with Google.
You can download the free Rank Decoding Engine from
Here’s a short video showing how powerful this tool is: