OK, so I tried to come up with an interesting name for a phenomenon I’ve seen quite a few times now.
The backlink bungy effect is my term when your (or your competitors) search engine rankings get a huge boost and then come bouncing right back soon after.
So what is the cause for this effect?
Well, I first have to mention that search engines can be a law unto themselves and drastically affect your rankings without you touching your website or doing any off-site SEO.
This is most commonly seen in the so called Google Dance, where your site (particularly if it is new) can dance up and down in the Google rankings until it more or less settles down.
Backlink Bungy Effect Causes
The Backlink Bungy Effect is a direct result of two factors:
1. A particular type of blog comment.
2. The timing of search engines.
Blog Comments On Multiple Pages
One of the most common ways to get a big boost (albeit temporary) in rankings is by placing a comment on a blog that has the “recent comments” widget enabled on the sidebar.
What this effectively means is that if you make one blog comment, it will appear on every single page on the blog. For some blogs that can run into hundreds of pages.
Even better is when the home page has a good PR, so you get a double whammy from the one comment.
Of course, the effectiveness of the blog comment depends on three factors:
1. Infrequent comments. Typically, the list of recent comments in the sidebar is usually limited to the last five or ten comments. If the blog is very active and there are a lot of comments being made, then your comment will quickly fall off the list.
2. While a nofollow link is still counted, a dofollow link is going to have a greater impact.
3. The other critical factor is timing of when a search engine indexes the blog. If it happens to index the site while your comment is still in the recent comments list, then you’ll get the backlink boost, otherwise there’s no real change.
It can sometimes be very perplexing and frustrating when you see your site go up and then right back down again in the rankings, or seeing a competitor shoot above you for no apparent reason.
If you find that happening, it pays to check if you have fallen victim to the Backlink Bungy Effect.