If you haven’t heard of QR Codes or don’t know much about them, then I urge you to find out more about their power when it comes to marketing.
QR Codes are an equivalent of a barcode for mobile phones. The QR Code can contain up to 4296 characters of information.
The type of information they can contain are:
- Website URL
- Email address
- Telephone number
- Contact Details (VCARD)
- Google Places information
- Social Media, eg: Facebook, Twitter etc.
QR Codes have been very popular in countries like Japan and Korea and are gaining a lot more popularity in Europe and the US.
The Real Estate industry has adopted QR Codes very quickly as it’s easy to see the benefit of being able to quickly view the details of a house by simply scanning a QR Code.
To really get a good idea of the power of QR Codes, then I think the video below illustrates this very well, with Tesco using them to great affect in Korea.
Now is the great time to jump on the QR Code marketing bandwagon while there are still plenty of opportunities available.