Niche Finder is a new keyword research tool created by Brad Callen.
The keyword research tool market is very competitive with many products on offer, so how does Niche Finder stack up against the competition and where does it fit in the niche research market?
The first thing to point out about Niche Finder is that it is a tool designed specifically for keyword research without all the extra stuff that can sometimes over complicate a product. Brad claims that his aim with Niche Finder was to design a tool that was very simple to use, yet very effective.
Has Brad succeeded with that claim?
Niche Finder Overview
| Product: | Niche Finder |
| Creator: | Brad Callen/Bryxen Software |
| Product Type | Software (currently only for Windows) |
| Price: | $97 one time payment |
| Upsells/Offers: | $40 discount on SEO Elite software |
| Guarantee: | 60 day full refund |
Features of Niche Finder
I personally think one of the best features of Niche Finder is that it is very simple to use and find good keywords.
There’s no learning curve like a lot of other keyword research tools.
The interface is very clean as you can see from the screenshot below.
Once all of the data has been retrieved, you can easily sort any of the columns or add filters to narrow down the information.
One feature that is very handy for narrowing down suitable keywords is the difficulty score. This is a score between 1 and 100 that indicates the difficulty of ranking for that particular keyword. The first column also shows the niche difficulty with colors.
green = easy
yellow = medium
red = hard
So if you were working on a large set of keywords, you can simply add a filter to exclude all keywords in the “hard” difficulty range, so that you can concentrate on more manageable keywords.
Obviously, you do need a little caution with completely relying on the difficulty rating. What I do is if I find a good keyword, ie: good amount of global monthly searches and low/medium difficultly, I do a sanity check by cross referencing with some other keyword tools I use, plus a good old Google search and eyeballing the top 10 results.
That said, I’ve found the difficultly ranking to be quite good and is certainly a very handy guide when sifting through lots of keywords.
Demonstration of Niche Finder
I originally wrote this review in Dec 2010. Since then, Brad has added a number of new features to Niche Finder. Most notably, getting backlink data from Majestic SEO and domain availability information from Domainface.
Below is the Brad Callen’s video demonstrating the latest features of Niche Finder.
Below is my original review video. While Niche Finder has changed a bit since I recorded the video, the core functionality of Niche Finder hasn’t changed.
Final Thoughts on Niche Finder
Like a lot of internet marketers, I own and use a variety of tools and services for keyword research. Most notably, my other favourite keyword research tool is SECockpit.
What I like about Niche Finder is its simplicity. Generally, if I’m researching a new niche, I’ll fire up Niche Finder first, then when I’ve found some potential keywords, I’ll inspect them further with some of my other tools like Traffic Travis.
If you already have a keyword research tool that you are very happy with and good results from, I wouldn’t necessarily suggest you purchase Niche Finder. However, if you are looking for your first keyword research tool or another method to compliment your keyword research, then I think Niche Finder is a pretty solid investment.
>>Click here to check out Brad Callen’s Niche Finder Tool<<
Cheers
what is the best tool to check competition in google, micro niche finder or niche finder ?
thanks
I haven’t used micro niche finder so I can’t comment on how well it works.
SECockpit is by far the best tool for checking competition, but of all the others, I personally think Niche Finder is the best.
The Niche Finder seems like a pretty useful tool for people attempting to profitably market their online business. In the past (some years ago) my brother ran a series of website, and products similar in nature were very valuable to him. It is amazing how these products can really streamline and simplify the process of finding the right keywords. Very useful!
I bought Niche Finder. And like most other keyword tools i can not recommend it. First it is solely based on googles adword keywordtool and won’t find long tail keywords which are not to find way faster directly with adwords.
Second the competition analyzis is worthless, like with all the other keyword tools! based on what? All in title Google searches? Everbody which is doing active SEO knowing that to get on the second page or low first page google results is easy, doesent matter which keyword and how many websites are indexed. But to get a top ranking in the first 5 is another pair of shoes. I am really missing a competition analyzer which has the the focus on TOP 10, giving me backlinks, authority pages, anchors and so on… and let me set my own rules for giving green, orange or red!
Is such a tool allready out? give me you’r affiliate link and will buy it immediatly 🙂
regards
Andy
You are correct that NF (like most keyword research tools) uses Google Adwords Keyword Tool, but it is incorrect to say it won’t find long tail keywords. GAKT can return over 800 related keywords, of which quite a few will be long tail.
That said, it’s true there are other sources to get keywords that GAKT won’t give you, eg: Google suggest.
As for the competition analysis in NF, I don’t know the exact formula it uses, but I’m pretty sure it uses a variety of factors including Majestic SEO data.
If you are wanting to see a full top 10 competition analysis, then your choices generally come down to:
1. SECockpit (which is my preferred keyword research tool)
2. Traffic Travis (Even the free version gives you top10 result analysis)
3. Market Samurai (which I personally don’t like as I find it has a horrible interface and is very slow)
Keep in mind, that when I do keyword research, I generally cross check using at least 2 keyword research tools/methods. If they all broadly agree, then I can be reasonably confident that the keyword is a good one to target.
Cheers
Peter