If you’ve been near any Internet Marketing forums and blogs recently, you’ll be aware of the general panic and despair over Google’s announcement that Exact Match Domains (EMDs) are being targeted.
As usual, there’s the typical fear and loathing from many people who don’t properly understand what the change was all about.
It pays to go straight to the source (Matt Cutts), to see what he actually said.
The initial tweet from Matt said:
I’ve bolded the words “low-quality”.
Now you could argue what “low-quality” actually means, but one thing that is certain, is that it’s not a blanket change affecting all EMDs.
All my EMD micro sites have stayed pretty much static in their rankings.
Certainly plenty of people have reported big rises and falls in their rankings, but I don’t think that can be attributed directly to the Google EMD update.
Gregory Smith on Twitter was highly critical of the change, until they got the following clarification:
Read that last response again.
Google makes over 500 changes to their algorithm each year!
The bottom line is if your rankings change drastically, don’t look at the cause in isolation. In almost all cases, it’s going to be a combination of factors.